As the saying goes, “the customer is always right.” If companies want to stay in business, they have to tailor their merchandise to meet their clients’ demands. These days, though, clients don’t just want top-notch products; they also prefer to purchase goods that are socially and environmentally conscious.
This is one of the major findings of the 2013 Cone Communications/Echo Global CSR Study. An excerpt reads:
Consumers Feel Accountable, Empowered to Affect Change
Just as consumers want companies to change, they also feel personally accountable for making responsible purchasing decisions. A mere 13 percent feels they do not play any role in addressing social and environmental issues through their purchases, while one-in-five (21%) consumers not only proactively seek out products and services they feel are responsible every time they shop, but also encourage others to do the same. Citizens’ motives for buying such products are primarily altruistic – 39 percent says these purchases are an attempt to help improve society or reduce environmental damage. About half of consumers buy with more individual motives in mind, including making them feel good or letting them live their values (29%) and improving their own lives (23%).
This sentiment certainly applies to the services that customers patronize as well, especially when it comes to cleaning companies. As clients become increasingly conscious about the environment, they will also start favoring firms that offer “green” services.
Many cleaning agents have chemicals that can be harmful to nature. Take for example alkylphenol ethoxylates (APEs), which are not biodegradable in soil or water and can affect the reproductive cycle of fish. Phosphates, on the other hand, act as fertilizers, causing algae to multiply in bodies of water, which in turn deplete the oxygen supply.
Of course, cleaning companies can cater to environmentally concerned clients by making their services more planet-friendly. Thankfully, companies like Industrial Chemical of Arizona make this easier by offering green janitorial supplies to Tucson cleaners. With the help of such firms, one can clean properties in a safer and healthier manner without sacrificing quality of service.
Indeed, clients want companies to be just as conscious as they are about the environment. As this expectation will only grow in the years to come, cleaners would do well to work with Tucson janitorial supply companies that offer greener cleaning products and equipment.
(Source: CONE RELEASES THE 2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY, Cone Communications)